Makeup primers have evolved far beyond their original role of simply smoothing the skin. Today’s primers are expected to hydrate, protect, improve skin texture, and extend makeup wear—all while feeling lightweight and comfortable. One product that has captured widespread attention in the beauty community is the Maybelline Grippy Serum Primer, a hybrid formula that blends skincare benefits with long-lasting makeup performance.
Inspired by the popularity of “grippy” primers, Maybelline introduced this serum-based product as an affordable, drugstore alternative that delivers hydration, glow, and hold without heaviness.
What Is the Maybelline Grippy Serum Primer?
A hydrating makeup primer designed to create a tacky base that helps foundation and complexion products adhere better to the skin. Unlike traditional silicone-heavy primers that blur pores instantly, this product applies as a lightweight serum and transforms into a subtle “grip” after a short settling time.
Maybelline markets this primer as a serum-to-grip formula, meaning it initially feels like skincare but performs like a makeup-holding base once it sets. It is designed for everyday wear and targets users who want makeup longevity without sacrificing comfort or hydration.
Key Ingredients and Formula Highlights
One of the reasons has gained popularity is its skin-friendly formulation. The star ingredient is:
1. Niacinamide (2%)
Niacinamide, also known as vitamin B3, is a well-known skincare ingredient that helps:
By including niacinamide, Maybelline positions this primer as more than just a cosmetic product—it also supports skin health over time.
The primer is water-based, making it especially appealing for users who prefer lightweight products or who use water-based foundations. This also contributes to the serum-like texture and fresh finish.
3. Non-Comedogenic and Vegan
The formula is non-comedogenic, meaning it is designed not to clog pores, and it is also vegan, which appeals to ethically conscious consumers.
Texture and Application Experience
One of the most talked-about aspects is its texture. When first applied, it feels:
The primer spreads easily across the skin and absorbs quickly. Unlike thick primers, it does not sit heavily on the surface. After approximately 15–30 seconds, the formula becomes slightly tacky. This “grip” is subtle—not sticky or uncomfortable—but noticeable enough to help makeup adhere better.
How to Apply It Correctly
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Start with clean, moisturized skin
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Apply a few drops of the primer using fingertips
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Gently pat or smooth it evenly across the face
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Wait 20 seconds before applying foundation
Allowing the primer to set is essential. Applying makeup too quickly may reduce its gripping effect.
Performance and Makeup Longevity
The main promise is extended makeup wear, and for many users, it delivers. When used correctly, it helps:
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Prevent foundation from sliding
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Reduce fading throughout the day
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Maintain a fresh, skin-like finish
While it may not provide extreme oil control like mattifying primers, it excels at keeping makeup intact in normal to moderately oily conditions. Makeup applied over the primer tends to blend more smoothly and cling evenly, especially liquid and cream products.
This primer is particularly effective for:
For very long or high-heat situations, pairing it with a setting spray or powder can enhance durability.
Finish and Overall Look
The finish of the Maybelline Grippy Serum Primer is best described as natural to slightly dewy. It does not add shimmer or visible glow, but it enhances the skin’s natural radiance. This makes it ideal for users who want a fresh, hydrated appearance rather than a fully matte or blurred effect.
It does not significantly minimize pores on its own, so those seeking a pore-filling effect may prefer to layer it with a targeted pore primer in specific areas.
Suitability for Different Skin Types
Dry Skin
This primer works exceptionally well for dry and dehydrated skin. The hydrating formula prevents foundation from clinging to dry patches and helps maintain comfort throughout the day.
Normal Skin
Normal skin types will likely find this primer easy to use and reliable. It enhances makeup wear without altering the skin’s natural balance.
Combination Skin
For combination skin, the primer performs well overall. Some users may need light powdering in oil-prone areas, but the hydration benefits are still noticeable.
Oily Skin
Oily skin users can still benefit from this primer, especially if they prefer a natural finish. However, those with very oily skin may need additional oil-control products to prevent shine.
Sensitive Skin
Thanks to its lightweight and non-comedogenic formula, many users with sensitive skin tolerate it well. As with any product, patch testing is recommended.
Comparison to Other “Grippy” Primers
This is often compared to higher-end gripping primers. While luxury options may offer a stronger adhesive feel, Maybelline’s version stands out for its:
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Affordable price point
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Comfortable wear
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Skincare-infused formula
It offers a balanced approach—providing grip without heaviness—which makes it more versatile for daily use.
Pros and Cons
Pros
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Lightweight serum texture
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Hydrating and comfortable
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Enhances makeup longevity
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Contains niacinamide
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Affordable and accessible
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Suitable for most skin types
Cons
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Grip is subtle, not extreme
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Limited pore-blurring effect
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May require extra oil control for very oily skin
Final Verdict
A well-formulated, modern primer that bridges the gap between skincare and makeup. It is especially well-suited for users who value hydration, comfort, and a natural finish while still wanting their makeup to last longer.
Rather than delivering an intense, sticky grip, this primer offers a soft, flexible hold that works beautifully for everyday wear. Its inclusion of niacinamide and its lightweight, water-based texture make it an excellent choice for those seeking a breathable makeup base.
For a drugstore primer that performs reliably and feels good on the skin, this is a strong contender and a worthy addition to many makeup routines.
