In the world of outdoor sports, shooting, hunting, and other related activities, few names resonate with the level of trust and authority as MidwayUSA. Founded in 1977 by Larry and Brenda Potterfield, has grown to become one of the most respected and well-known retailers of shooting, hunting, and outdoor gear in the United States. With a commitment to quality, customer service, and a wide variety of products, a company that caters to the needs of enthusiasts, professionals, and hobbyists alike.
The Beginning: A Humble Start
MidwayUSA’s journey began with a simple vision to provide high-quality products to shooters and hunters. Larry Potterfield, an avid shooter himself, saw a need for a reliable mail-order business that could cater to the growing demand for firearms, ammunition, and accessories. With a background in engineering and a deep passion for shooting sports, Larry and his wife, Brenda, decided to turn their idea into a business. They started with a modest catalog of products that could be mailed directly to customers.
Over time, this small venture grew steadily as Larry and Brenda worked tirelessly to build a reputation for reliability, expertise, and customer service. Their attention to detail and commitment to delivering products on time at competitive prices resonated with their customers, and became a trusted name in the shooting and hunting community.
Expanding Product Offerings: A One-Stop Shop
While many retailers focus on specific niches within the outdoor and sporting goods market, positioned itself as a one-stop-shop for virtually everything related to shooting, hunting, and outdoor recreation. Whether you’re looking for firearms, ammunition, scopes, reloading equipment, hunting apparel, or even tactical gear.
Some of the primary product categories that MidwayUSA specializes in include:
- Firearms: Offers a wide selection of firearms, ranging from handguns to rifles to shotguns. The company carries popular brands such as Ruger, Smith & Wesson, Glock, Remington, and Winchester, ensuring that customers can find the firearms that suit their needs.
- Ammunition: As one of the largest distributors of ammunition in the country, offers an extensive selection of ammo for a wide variety of calibers. Whether you’re a competitive shooter, a hunter, or someone who enjoys target practice, has ammunition in stock from trusted manufacturers like Federal Premium, Hornady, and Winchester.
- Optics and Scopes: For shooters who need precision, carries a comprehensive selection of optics and scopes, including rifle scopes, binoculars, spotting scopes, and red dots. Brands like Leupold, Vortex, and Burris are among the options available for those looking for high-quality optics.
- Reloading Equipment: Reloading has become an increasingly popular hobby for shooters, and offers an extensive array of reloading equipment, including presses, dies, powder, primers, and brass. Reloading enthusiasts can find everything they need to craft their own ammunition and save money in the process.
- Hunting Gear and Apparel: For hunters, offers a range of gear that includes camouflage clothing, hunting boots, backpacks, tree stands, and calls for various species of animals. The company carries top-tier brands like Sitka Gear, Under Armour, and Cabela’s for hunters looking for high-performance clothing and equipment.
- Tactical Gear and Accessories: For law enforcement, military personnel, and tactical enthusiasts, provides a wide variety of tactical gear and accessories. This includes body armor, holsters, bags, optics, and flashlights, as well as a range of other items that cater to tactical operations.
Customer Service: A Focus on Excellence
In addition to its extensive product selection, has earned a reputation for exceptional customer service. The company’s commitment to customer satisfaction is evident in its hassle-free returns, knowledgeable customer support team, and fast shipping. Invested in technology and infrastructure to ensure that customers can shop easily and efficiently. The website is user-friendly, with detailed product descriptions and reviews to help customers make informed decisions.
The company provides educational resources on a wide range of topics, from firearm safety to reloading tips, helping customers to learn more about their hobbies and interests. This focus on education has built a strong bond between the company and its loyal customer base.
MidwayUSA’s Online Presence and Convenience
With the rise of e-commerce, has fully embraced the digital age by creating a seamless online shopping experience. The company’s website is intuitive, allowing customers to search for products, compare prices, read reviews, and easily place orders. Furthermore, the site features a variety of tools such as detailed product specifications, instructional videos, and downloadable resources for customers looking to get the most out of their gear.
Maintains an active presence on social media, where it engages with customers and shares tips, news, and product updates. The company’s social media accounts have become a hub for shooting and hunting enthusiasts to connect with each other, share experiences, and learn about new products and innovations.
Supporting the Community: A Commitment to the Second Amendment
The business philosophy is a strong commitment to supporting the Second Amendment and advocating for responsible firearm ownership. The company has long been a supporter of shooting sports organizations and initiatives that promote firearm safety and education.
Also been involved in various charitable activities. The company and its founders have donated millions of dollars to organizations that support outdoor sports, youth shooting programs, and conservation efforts. This philanthropic work is an extension and dedication to fostering a positive and responsible shooting culture.
The MidwayUSA Foundation: Giving Back to the Community
In 2007, a non-profit organization designed to support youth shooting sports. The foundation provides grants and funding for shooting programs at the local and national levels, helping to ensure that young people have access to safe and responsible shooting activities.
Popularity of shooting sports among young people, offering scholarships, grants, and other resources to help foster the next generation of shooters. The foundation’s work has helped thousands of students across the country get involved in shooting sports, promoting discipline, responsibility, and camaraderie.
Commitment to Innovation: Staying Ahead of the Curve
In an industry that is constantly evolving, has consistently worked to stay ahead of the curve by embracing innovation and technology. The company frequently updates its product offerings to ensure it is providing the latest and most advanced products to its customers.
Also made strides in improving its shipping and inventory systems, ensuring that customers can receive their orders quickly and reliably. The company’s use of cutting-edge logistics technology has helped streamline its operations, reducing delivery times and minimizing out-of-stock issues.
Conclusion: A Legacy of Quality, Trust, and Service
For nearly five decades, it has been a pillar in the shooting, hunting, and outdoor gear industry. The company’s unwavering commitment to quality, customer service, and innovation has made it a go-to retailer for outdoor enthusiasts across the United States. Whether you are a seasoned hunter, a competitive shooter, or just someone who enjoys spending time outdoors, offers everything you need to pursue your passions.
From its humble beginnings to its present-day success, consistently demonstrated that it is more than just a retailer; it is a trusted partner in the outdoor sports community. By maintaining a strong focus on customer satisfaction, supporting responsible firearm ownership, and giving back to the community, continues to thrive and inspire the next generation of outdoor enthusiasts.
